About Us

About Green Route

Green Route was established in Winnipeg, MB to foster a love for cycling through a balance of camaraderie, style, and personal fulfillment.

About Us

About Green Route

Green Route was established in Winnipeg, MB to foster a love for cycling through a balance of camaraderie, style, and personal fulfillment.

Our members come from various backgrounds, each bringing a unique story and passion to the community. We take pride in being a platform where cyclists of all levels can connect, share their experiences, and grow together.

We are dedicated to fostering a vibrant community of cycling enthusiasts and competitive racers, grounded in our core pillars of safety, personal growth, and fun.

Safety

At Green Route, safety is our top priority. We believe that education is key to ensuring our members can confidently share the road with other users. We promote proper cycling etiquette to keep everyone safe, emphasizing the importance of communication through verbal cues and hand signals. By clearly indicating our intentions, we help those around us anticipate our moves and avoid potential hazards, creating a safer cycling environment for all.

Personal Growth

Personal growth is at the heart of our cycling journey. Our members embody a strong will and an insatiable drive to push their limits. We encourage each other to go beyond simply working out; we strive to outwork ourselves. Whether it’s chasing a KOM, tracking FTP and watts, or setting personal bests, we embrace the data-driven aspect of cycling. We celebrate our achievements together, fostering a supportive community that motivates each individual to reach their fullest potential.

Fun

Cycling is more than just a sport; it’s a passion that brings us immense joy. Fun manifests in many forms—exploring new routes, traveling to ride in different countries, meeting new cyclists, or simply enjoying a moment of solitude while finding your flow. At Green Route, we believe in the power of having fun on the bike, and we cherish the connections and experiences that cycling brings into our lives. Join us as we celebrate our love for cycling in a fun and engaging way!

Our Awesome Journey

The Green Route Adventure

We’ve come a long way since the days of brainstorming and endless cups of coffee. Founded during the pandemic, Green Route provided an outlet for engaging in outdoor physical activity with other cyclists.

2020

The Spark of an Idea

Dan, the founder of Green Route, moved from Vancouver to Winnipeg in late 2019. Not knowing the local routes or cyclists, he found himself with no one to ride with and no way to access information about road cycling in Winnipeg. After looking at leaderboards on Strava, he followed a few cyclists and managed to convince a couple of them to ride with him.

2021

Building the Foundation

After connecting with more cyclists in Winnipeg, Dan began riding with a couple of faster individuals who were committed to riding multiple times per week. Weekly rides quickly became the norm, and the challenge of holding wheels and taking hard pulls began. The trio of cyclists started to gain recognition from other riders in Winnipeg on Strava.

2022

Go Live

2022 was Green Route's breakout year, featuring weekly group rides that attracted dozens of cyclists throughout the season. The Headingley out-and-back from Assiniboine Park became the official route for Green Route. We also secured our first few partners and collaborated with the talented designer Max Young from Vancouver, BC, to create our first-ever club jersey and bib shorts.

2023

Bringing the Community Together

Building on the success of 2022, Green Route became an affiliated club of the Manitoba Cycling Association (MCA), ensuring that its members have access to the support and resources provided by the MCA. In February 2023, Green Route hosted the province's first-ever esports race at Kilter Brewing. Additionally, we organized the Hare & The Hound race in May and the 2023 Road Provincial Championships. These events not only brought the community together but also provided a platform for Green Route's club members to compete at a city-wide level.

2024-Present

Continuous Innovation

As we progress through 2024, we’re not slowing down. Green Route has partnered with a new apparel collaborator and the talented Vancouver-based designer, Zack Shoom, to bring the best-looking jerseys, bib shorts, and performance apparel to Winnipeg. We successfully hosted the May Hare & the Hound race, the first-ever Manitoba Terry Fox Ride of Hope—where we exceeded our fundraising goal—and achieved record participation at the 2024 Provincial Road Championships in August. Green Route plans to continue connecting the Manitoba cycling community with top partners and sponsors, as well as exciting events that foster camaraderie and friendly competition.

Our Awesome Journey